The landscape is noisy.
There’s always shiny new tactics.
Too little time and resources.
Difficult to discern what works or what doesn’t.
"They just do the bare minimum"
"There is no transparency. Reports are hard to understand.'"
"We thought we were paying for their expertise, but we have to
do the strategic heavy-lifting."
"No initiative to take creative to the next level"
"We talk to an 'account-manager' who clearly has no understanding
of what's happening"
What if instead, they partner with
moonlighting
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